What is the importance of authenticity in hospitality?

A recent article in the Journal of Hospitality and Tourism Research illustrates how important it is to be authentic in hospitality. The author, Dr. Laura Friesen, discusses how authenticity can help increase customer satisfaction and loyalty. She also points out that there are many ways that we can show our authentic selves to others: through kindness, honesty, humility, or any other quality that makes us who we really are. Moreover, she says that by embracing our true selves and living authentically we become better humans and thus better at creating memorable experiences for those around us – something which should always be a priority in hospitality!

There are many things that make up the hospitality industry. From hotels to restaurants, people want to feel welcome and at home when they visit these establishments. This feeling of being welcomed is created by the employees who work there. The way an employee treats a guest says a lot about how authentic they are as an individual. If you have ever walked into a restaurant or hotel where no one greets you with a smile, it can be quite off-putting. Even if the place has good food or nice rooms, this lack of authenticity will likely turn guests away from coming back again in the future because they were not treated well enough for them to enjoy their stay.